The Healthy Digital

Case study · 2024 · Anonymised

A natural body-care brand that needed its shop to explain the product

A small brand making body butters from a short list of clean ingredients. The old website did not show what made the product different.

  • ClientNatural body-care brand
  • Year2024
  • ScopeWebsite, Online store, Content

The challenge

The old website was hard to move around. Visitors could not find the product they came for, and nothing on the page explained what made these body butters different from the ones on a supermarket shelf.

For a brand whose whole case is "look at what is in it", a site that hides the ingredients is the same as having no site.

What we did

  1. Rebuilt the siteA new design in the brand’s own clean, natural look, easy to use on a phone and on a computer.
  2. Set up the online storeProducts, cart and checkout on Shopify, so a visitor can buy without emailing anyone.
  3. Researched the search termsThe main keywords for the niche, then page copy written around them.
  4. Wrote the product pagesPlain descriptions of what is in each product and how to use it.
  5. Shot the photos and videoProduct photography and a short how-to-use video for the site and Instagram.
Online store sessions, before and after launchAbout 240 sessions from 27 June to 26 July 2024, then 418 sessions from 27 July to 25 August 2024, a 74 percent rise. Source: Shopify admin.27 Jun to 26 Jul 2024about 24027 Jul to 25 Aug 2024, after launch418+74% online store sessions, 30 days vs 30 daysSource: Shopify admin, read 26 Aug 2024
Online store sessions, 30 days before and after launch.

Result

418 online store sessions in 30 days, up 74% on the 30 days before.

How it was measured. Shopify admin, online store sessions, all channels. 27 July to 25 August 2024, compared with 27 June to 26 July 2024. Read from the dashboard on 26 August 2024.

  • This is one month on a small base, measured just after launch. It counts visits, not sales.
  • Orders in that window were too few to compare fairly, so no sales figure is claimed here.
  • The new site and the new content went live together, so the rise cannot be credited to either one alone. A first month after a launch often runs high.

This client is not named because they have not given written permission. Every client on this site is named only with that permission. The details that would identify them, such as the brand name, the location and screenshots of the work, are left out on purpose.

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