About
Hi, I’m Mariya.
I help good health practices get found, understood and trusted, by patients and by the AI tools patients now ask.
Mariya Di Luzio, founder and creative strategist of The Healthy Digital Inc. My part of the work is the strategy behind the website, the social media and the brand.
- Founded
- February 2023
- Based in
- New York, NY
- Works with
- Health practices, US and Canada
01 How I got here
Four steps, one direction.
The start
Trained as a financial analyst near the Ural Mountains, then moved to the United States to start again.
Before 2023
Freelance digital marketing under her own name. Websites first, then photography, then the technical side.
February 2023
The Healthy Digital Inc. is founded, working only with health, wellness and clinical practices.
Today
Clients across the US and Canada. Also a partner at delegAIte, alongside Gary Kadi.
02 The problem I saw
The best practitioners are often the hardest to find.
For a long stretch of my own life something was wrong with my health and nobody could tell me what. The practitioners who finally helped came through people I knew, not through their websites.
They were excellent, and almost impossible to find. That is still true for most good practices. Here is how a new patient decides today.
- 1
Searches
On Google, or by asking an AI assistant a plain question.
- 2
Reads what shows up
Your site, directory listings, an old profile, a review nobody answered.
- 3
Gets one summary
Often a single confident paragraph, written by something that does not say what it left out.
- 4
Books, or moves on
Based on that summary, not on how good you actually are.
60%
of patients who used AI to research a provider said they trust the summary without checking it. rater8 survey of 465 patients, via TechTarget. A vendor survey, self-reported, so read it as a direction, not a law.
17M
views on the photos and reviews I have left in Google Maps as a Level 7 Local Guide, across 1,500 contributions. I know how local search decides what to show a patient because I am inside it every day, not reading about it. my Google Local Guide profile, October 2026.
03 How I work
Diagnose first. Build second. Then keep it accurate.
Every project runs in the same four phases. About 7 to 10 weeks of work, then monthly monitoring.
Diagnose
1 to 2 weeks
Intake before opinion. What the business actually does, who actually pays, and what the site currently gets wrong.
Prescribe
2 to 3 weeks
Positioning, claim-safety review, one intent per page, and the schema plan. You approve the plan before anything is built.
Build
4 to 5 weeks
Brand and site. Speed, structured data, accessibility and answer structure are built in, not added at the end.
Monitor
Ongoing
Search Console, Bing and Core Web Vitals monthly, and a fixed list of 25 AI prompts re-run quarterly so visibility is measured, not guessed.
04 What I believe
Three rules I do not bend.
- 01
Say true things, with the source beside them.
Every health claim is linked to the evidence right next to the sentence. If it cannot be sourced, it gets rewritten.
- 02
Nothing is invented to fill a gap.
No fake reviews, credentials, scarcity or case studies. A client is named here only with written permission.
- 03
A person approves anything public.
Software drafts and measures. I approve every claim, credential and final line of copy before it goes out.
Read the full editorial standards
Published here so you can hold the work to them, and so you know in advance which arguments you are going to lose.
| Sources sit next to claims | Health claims are cited from PubMed, NIH, CDC, FDA, WHO, NHS, Cochrane, professional associations or official regulatory guidance, linked beside the sentence rather than dumped at the bottom. Wellness blogs and influencer posts are not sources. |
|---|---|
| Evidence quality is labelled | A vendor survey is called a vendor survey. A single small study is called a single small study. Anything presented as stronger than it is will eventually be checked by someone who knows better. |
| Nothing cures anything | No cure, treat, reverse, prevent, guaranteed or clinically proven, unless there is specific evidence and the brand is legally allowed to say it. May support, may help maintain, research suggests, and talk to a qualified professional are the honest alternatives. |
| Nothing is invented to fill a gap | No fake reviews, ratings, scarcity, credentials, before-and-afters or case studies. Structured data says only what the page visibly says. If a number cannot be verified, the sentence gets rewritten without it. |
| A human approves anything public | Software researches, drafts, formats and measures. A person approves every credential, health claim, testimonial, patient outcome and final line of copy. The drafting tools used here cannot publish. They write to a file and wait. |
Details
Verifiable facts.
| Name | Mariya Di Luzio. Work published before 2026 appears under Mariya Rukina, the name used prior to marriage. Same person, same work. |
|---|---|
| Role | Founder and Creative Strategist, The Healthy Digital Inc. |
| Company founded | February 2023. Freelance digital marketing work before that, under her own name rather than a company. |
| Based in | New York, NY, United States |
| Works with | Established health, wellness and clinical practices in the US and Canada |
| The work | Brand systems, websites, social channels, health-claim compliance and the automation behind them. |
| Partner of | delegAIte, with Gary Kadi |
| Named clients | Living Light Reset and Precision Wellness Practice. Named with written permission. Other practices are built and maintained and are not named, because the permission is not in writing yet. |
| Profiles | LinkedIn · Instagram · Google Business Profile |
| Contact | ready@thehealthydigital.com |
Start with what patients already see.
The check reads your practice the way a new patient does. Then we talk, if you want to.
Two ways in, both free
Run the check if you would rather see it yourself first. Book the call if you would rather we walked you through it: thirty minutes, what we found, what it means, and where we could help. Nothing is charged until we agree what needs doing.