Website security basics every practice owner should check
A plain-language walk-through of the website security basics CISA and HHS 405(d) guidance recommend for small practices: HTTPS, patching, admin access and backups.
Insights · The blog
Articles for practice owners.
How functional medicine, chiropractic, dental, acupuncture, naturopathy and coaching practices get found, checked and chosen online. Every claim carries its source beside it, and the quality of that source is labelled.
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35 articles shown
The hidden admin load behind practitioner burnout
A look at published research on administrative burden and clinician burnout, with a practical list of marketing, sales and operations tasks sorted by how safely they can be delegated.
How Google chooses the sources in an AI Overview
A plain-language look at how Google selects supporting links for AI Overviews, based on Google's own Search Central documentation.
How health coaches build a system that sells while they coach
How a solo health coach can automate lead capture, welcome messaging, booking and referrals, using NBHWC credential standards and published coaching research.
Why functional medicine patients go quiet between visits
A look at why cash-pay functional medicine patients drift during multi-month programs, with adherence research and a simple, low-cost touchpoint plan for the time between visits.
Is your NPI registry record telling patients the wrong address?
A CMS-focused walkthrough on checking and correcting the address in your NPI registry record before directories and AI tools copy it further.
Cutting no-shows: what the research says about reminders
A look at the peer-reviewed evidence on reminder timing, channel and two-way confirmation, with a plain guide to setting reminders up under TCPA and HIPAA rules.
How to build an FAQ page patients and AI assistants actually use
How to source real patient questions, write answer-first FAQs, and use Google's FAQ structured data without expecting guarantees it does not offer.
Which NP follow-ups can you automate without hiring?
A guide for independent NPs on which follow-up messages (post-visit, lab results ready, refill due, recall) can be automated, which need a clinician, and what HIPAA limits the message content to.
How a chiropractic practice fills its schedule without ads
Research on chiropractic patients shows word of mouth and provider referrals fill most schedules, and shows which follow-up steps a practice can automate instead of buying ads.
Why Bing Matters for Showing Up in ChatGPT
Setting up Bing Webmaster Tools and Bing Places for Business gives Microsoft accurate data about a practice, which matters because ChatGPT's search feature partners with outside providers including Microsoft for some answers.
Before you hire a marketing agency: a checklist for health practice owners
What to ask a marketing agency before you sign, and the answers that should end the conversation.
YouTube and video for a health practice: what works, and the rules that apply
YouTube health features, the misinformation policy, video on your own site, captions and consent.
Local SEO for a practice with more than one location
One profile per location, one page per location, and the practitioner rules most groups get wrong.
Is your practice marketing working? Measuring it with GA4 without leaking patient data
Measuring marketing with GA4 key events and UTM tags, and where HIPAA says analytics must stop.
Writing service pages patients understand: plain language for practices
How to write service pages in plain language, with the federal tools that show what works.
Insurance, Medicare and self-pay wording on a practice website
Plain, accurate wording for insurance, Medicare status and self-pay pricing, with the rules behind it.
What a practice telehealth page has to say: states, privacy and payment
The facts a telehealth page must state, from state licensure to HIPAA and Medicare coverage.
Social media for a health practice: the FTC endorsement rules for staff, patients and influencers
What the FTC Endorsement Guides require when staff, patients or influencers post about a practice.
Online patient intake forms: which tools need a BAA, and what not to ask
Which intake and contact form tools need a HIPAA business associate agreement, and which fields to leave off.
Practitioner bio pages that patients, Google and AI can verify
What a practitioner bio page needs so that patients, Google and AI assistants can check who you are.
Email and text consent for a health practice: CAN-SPAM, the TCPA and HIPAA
What CAN-SPAM, the TCPA and HIPAA require before a practice emails or texts patients, and how fast opt-outs must be honored.
Tracking pixels and cookie banners on a practice booking page
What HHS and the FTC say about tracking code on booking pages, and why a cookie banner does not fix it.
NAP consistency for a health practice: name, address and phone in every directory
How to make a practice’s name, address and phone identical across Google, Bing, Apple, the NPI Registry and directories.
Referred patients still search you first: making the handoff survive
Referrals still get checked online. How to make what patients find match what the referrer said.
Site speed for practice websites: Core Web Vitals in plain terms
LCP, INP and CLS explained, the official thresholds, and why practice sites are usually slow.
Testimonials, before-and-afters and star ratings on a practice website
Testimonials, before-and-afters and star ratings under the 2023 FTC Endorsement Guides, in plain terms.
Schema markup for a health practice: which types, and the one rule that matters
Which schema types fit your kind of practice, and why the markup must say only what the page says.
Website accessibility for health practices: what the ADA and Section 504 ask of you
ADA, Section 504 and WCAG 2.1 AA in plain terms: who is covered, the real deadlines, what to fix first.
How to answer an online review without breaking HIPAA
Why confirming a reviewer is your patient can be a HIPAA disclosure, and how to reply safely instead.
Which AI crawlers should a health practice let in?
Search bots versus training bots: which AI crawlers to allow, and a ten-minute robots.txt check.
Health claims on a practice website: what the FTC expects you to prove
The FTC standard for health claims, applied to service pages, with a rewrite table for risky phrasing.
Asking patients for reviews under the FTC Consumer Review Rule
What a practice may and may not do when asking patients for reviews, under the 2024 FTC rule.
Google Business Profile for a health practice: what patients see first
How Google ranks local practices, which fields matter, and the mistakes that get profiles suspended.
How a health practice becomes the one AI recommends
The pillar guide: what the research supports about AI citation, and the order to do the work in.
How these are written
Sources come from government agencies, professional associations, peer-reviewed research or the platform’s own documentation, linked next to the sentence they support. No invented statistics, no vendor blogs presented as evidence. Each article links back to the pillar guide on becoming the practice AI recommends, which is the spine of this section.