Insights
Every claim here carries its source beside it, and the quality of that source is labelled. That is the standard sold to clients, so it is the standard here.
Pillar guide · August 21, 2026 · 11 min read
What the published research actually says about being cited by ChatGPT, Perplexity, Gemini and Claude, what it does not say, and the order to do the work in.
The pillar above is the spine of this section. The supporting pieces are being written against it, one at a time, rather than published in a batch: structured data for practitioners, FTC claim language in practice, Core Web Vitals for clinics, Google Business Profile as an entity signal, why page builders get slow, how to choose a web partner, and what a practice website should actually cost. Each one will link back here and to the service page it belongs to.