From $2,500 USD · 2 to 4 weeks
The part of a health site nobody is allowed to skip.
Your claims, your testimonials, your tracking, your accessibility and your speed. None of it is visible to you, all of it is visible to a regulator, and most of it is invisible to the tools that say your site is fine.
The short answer
This is the existing site put right rather than replaced. Every health claim is read against the evidence behind it and either kept with its source recorded or taken off. Testimonials are checked against the FTC Consumer Review Rule. Any advertising pixel on a booking or intake page is found and dealt with. Accessibility is walked by a person, not a scanner. Privacy and consent are made to match what the site actually does. Structured data is rewritten to say the same thing the visible page says, and the site is brought inside the mobile speed thresholds. It starts with someone ringing your front desk as a new patient. From $2,500 USD, fixed in writing before anything begins.
What gets done
Eight things, in the order they can hurt you.
| Claims, read word by word | Every sentence that says or implies a health outcome, checked against what the evidence behind it actually supports. Each one comes back quoted with the text around it, so you or your named clinician can approve it, soften it or cut it. What stays is recorded in a claim register with its source, so in a year nobody has to remember why that sentence was allowed. |
|---|---|
| Testimonials and reviews | Patient stories checked against the FTC Consumer Review Rule: written permission on file, honest representation, any material connection disclosed, and context where a result is not typical. A testimonial cannot be used to say something the practice is not allowed to say directly, and that is the most common way this goes wrong. |
| Tracking on the pages that matter | Whether any advertising pixel is firing on a booking page, an intake form or a page where a patient describes a symptom. This is the thing that ended in fines for GoodRx and BetterHelp, and it is usually there because somebody added a retargeting tag in 2021 and left. |
| Accessibility, by hand | WCAG 2.1 AA gone through by a person: keyboard path, focus, contrast against the colour actually behind the text, form labels, headings, and whether a screen reader can complete a booking. Automated scanners catch about a third of the criteria and silently report the rest as passing. |
| Privacy, in plain language | Privacy policy, cookie notice and consent that match what the site actually does rather than what a generator assumed, including the analytics and any third party loaded on a page a patient touches. |
| Structured data that matches the page | Organization, the practice, each clinician, services and any FAQ, written so the markup says the same thing the visible page says. Markup that claims more than the page shows is the fastest way to lose the rich result and the trust at the same time. |
| Speed a phone actually gets | Largest Contentful Paint, Interaction to Next Paint and layout shift brought inside Google’s thresholds at the 75th percentile on mobile, measured on a real connection rather than on office wifi. |
| The front desk, shopped | Before any of the above: someone rings your main number as a new patient and sends a real enquiry through your own form. You get the recording, the transcript and the clock. The fastest site in the state does not help if the phone rings out at lunch. |
What you are left holding
Evidence, not reassurance.
| A fix log, not a report | Every item with what was wrong, what was changed and how to check it. Written so your own developer could have done it, because a document only you can act on is a lock-in, not a deliverable. |
|---|---|
| A claim register | Every public health claim that survived, with the source behind it and the date and name of whoever approved it. |
| Before and after, measured | The same measurements run at the start and at the end, side by side. Where a number did not move, it says so. |
| A recorded walkthrough | Fifteen to twenty minutes, screen and voice, going through what was found and what was done. Yours to keep and to show your team. |
Nobody can certify your site as compliant, and this does not. What it does is bring the site in line with the published standards and leave you able to show what was checked, what was changed, who approved each claim and on what date.
Fit
Who this is not for.
- Practices that need a new website rather than the existing one put right. That is Foundation and Rebuild, and this work is inside it already.
- Anyone who wants a certificate. Nobody can certify a site as compliant, and anyone who offers to is selling you a false sense of safety.
- Sites on a platform that will not let anyone change the markup or the head. The work cannot be done from the outside.
- Anyone who wants the claims left as they are. Half of the value here is the sentences that come off.
Questions
Before you start.
What does it cost and how long does it take?
From $2,500 USD, and 2 to 4 weeks depending on how much copy there is to read and how quickly claim approvals come back. The price is fixed in writing before anything starts, after the free check and the call.
Does this make me FTC and ADA compliant?
No, and be careful of anyone who says it does. Compliance is not a state a vendor can grant you. What this does is bring the site in line with the published standards, record the evidence behind every claim that stays, and hand you the register and the fix log, so that if anyone ever asks, you have an answer and a date rather than a shrug.
Why is this separate from a rebuild?
Because most practices do not need a new website. They need the one they have to stop saying things it cannot support and start working for someone using a keyboard. That is a smaller, cheaper and faster job, and selling a rebuild to someone who needs this would be the expensive way to find that out.
Who approves the claim changes?
You do, or a named clinician you designate, and that approval is recorded with a date. Nothing that touches a health claim goes live on a signature that does not exist.
What if you find something serious?
You hear about it that day rather than in the final document. A pixel firing on an intake page is not a line item in a report at the end of week three.
Do I need the free check first?
Yes. It costs nothing, it takes half an hour of your time, and without it the price would be a guess. It is also how you find out whether you want to work with me at all.
Start with the free check.
It costs nothing, it takes half an hour, and it is what the price is based on.