Pricing
Published, including the part you will not like.
Prices are on this page because hiding them wastes your time and mine.
The short answer
A Credibility Audit is $497 and is credited in full against any project started within 60 days. Foundations is $4,500 over three weeks. A Rebuild of the site and the channels starts at $6,000 and runs four to six weeks. Automation and AI starts at $5,000 over four to six weeks. Social Media is from $2,500 a month. Partner, the monthly work, is $2,500 to $6,000 a month and is included for the first 30 days after a Rebuild goes live. The steps run in that order, each one is bought on its own, and most practices stop partway.
Step 1 · $497 · 3 business days
Credibility Audit
You suspect something is wrong and you want it measured before you spend anything.
- Recorded 15 to 20 minute walkthrough
- Five-axis scorecard with the measurement beside each score
- Your channels read the way a patient reads them, not just the site
- Three prioritised fixes
- Compliance flag list, every hit quoted in context
- Live AI answers recorded verbatim across four assistants
| Terms | Paid in full up front. Credited against any project started within 60 days. |
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Step 2 · $4,500 · 3 weeks
Foundations
The site is structurally fine. What it says about you and what every other listing says are not the same thing.
- Positioning and messaging document: what you do, who for, and why you rather than the clinic ten minutes away
- One name, one story and one set of facts made identical across the site, Google Business Profile, Bing Places and every directory that still lists you
- Health-claim compliance pass across the whole site, every hit quoted in context
- A claim register recording the source behind each statement
- The content pillars the site and the social channels both work from
- Structured data implemented and matched to what the page visibly says
| Terms | Half to start, half on delivery. |
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Step 3 · From $6,000 · 4 to 6 weeks
Rebuild
One location or a small team, and a site and a set of channels that are past fixing.
- Seven to nine page custom build, one search intent per page
- Brand identity applied, with a usage guide your team can follow
- The social profiles rebuilt alongside the site: bios, highlights, templates, grid
- Four evidence-sourced cornerstone articles
- Full structured data, answer structure, accessibility pass and launch QA
- Mobile Core Web Vitals inside Google’s thresholds at launch, measured at the 75th percentile
- Photography direction, you hire locally
- 30 days of Partner included after launch
| Terms | Assumes Foundations is done, or that the audit found the story already settled. Scoped to a fixed price in writing before it starts. Half to start, half when it is live. |
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Step 4 · From $5,000 · 4 to 6 weeks
Automation and AI
Enquiries wait hours for a reply, and somebody on your team spends the week chasing intake paperwork.
- An AI assistant on the site and the channels that answers, qualifies and books into the calendar you already use
- Intake that arrives completed instead of being chased
- Reminder, recall and review-request sequences
- Follow-up for the enquiries that did not book
- A written record of what each automation may do, and a named owner for each
- A handover session so your team can run it and change it
| Terms | Half to start, half when it is live. Third-party tool subscriptions are billed to you directly, never marked up. |
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Step 5 · From $2,500 a month · Ongoing
Social Media
The website says the right thing and the channels still say the old one, or say nothing for months at a time.
- The channels a patient checks between reading the site and calling: planned, written and published
- Profile facts kept identical to the site and to every directory: name, hours, address, services
- Thought leadership under a named clinician’s byline, approved by them before it goes out
- A monthly report in plain language: what was published, what it did, what needs you
| Terms | Monthly, cancel with 30 days notice. What moves the price is publishing volume and how much of the writing is yours, agreed in writing before the first month. Your accounts and your content remain yours. |
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Step 6 · $2,500 to $6,000 a month · Ongoing
Partner
Something has been built and now needs working on every month rather than admiring.
- Social media and thought leadership: planned, written and published under a named clinician’s byline
- One evidence-sourced article a month
- Search and AI visibility measured monthly against a fixed list of patient questions across four assistants
- The automations monitored and kept running
- Hosting, backups, security and uptime monitoring
- Monthly Core Web Vitals and broken-link check
- A monthly report in plain language: what changed, what it means, what needs you
| Terms | What moves the price inside the range is publishing volume and how much of the writing is yours, agreed in writing before the first month. Monthly, cancel with 30 days notice. Included for the first 30 days after a Rebuild goes live. Your site, your content and your accounts remain yours either way. |
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Fit, both ways.
This works if
- You are an established practice, clinic or health brand with real patients and real revenue.
- You are doing roughly $300,000 a year or more, or you are a funded product brand.
- You can point to results you are legally allowed to talk about.
- You want to be told the truth about what is actually there, including when it is less broken than you thought.
This does not work if
- You are pre-launch or pre-revenue.
- You want the cheapest option available.
- You want posting volume on its own, with nothing underneath it.
- You need claims made that the evidence does not support.
- You want it live in two weeks.