Search and AI visibility
SEO for health and wellness practices.
A search engine checks a practice the way a careful patient does. Who you are, whether the facts agree everywhere, and whether each claim has a source. We fix those in order, then publish.
The short answer
SEO for a health or wellness practice is three jobs, and the order matters. First the technical foundation, so the site is fast on a phone and readable by a crawler. Then the facts, so your name, address and services say the same thing on the site, your Google Business Profile and every directory. Then content: service pages and sourced articles under a named clinician. We do all three for chiropractors, functional medicine doctors, nurse practitioners, dentists and health coaches across the US and Canada. It starts with a free check. Paid work is from $2,500 USD, fixed in writing first.
What gets done
Seven things, foundation first.
| A site a crawler can read | Pages that load fast on a phone, headings in order, one subject per page, and a sitemap submitted to Google Search Console and Bing. Largest Contentful Paint, Interaction to Next Paint and layout shift are brought inside Google’s thresholds on mobile. |
|---|---|
| Structured data that matches the page | The practice, each clinician, the services and any FAQ, marked up so the code says the same thing the visible page says. |
| Claims with a source beside them | Every sentence that says or implies a health outcome is checked against the evidence behind it, then kept with its source or taken off. Health pages are held to a higher standard than most. |
| One set of facts, everywhere | The same name, address, phone number, hours and description on the site, the Google Business Profile and the directories. When they disagree, a search engine or an AI assistant picks one, and you do not choose which. |
| Pages for what patients search | One page per service and per condition you see, written to answer the question in the first lines, with the clinician named and their credentials shown. |
| Sourced articles, every month | Articles on the questions your patients ask, published under a named clinician and cited from primary sources. This is the monthly part, and it starts after the foundation is fixed. |
| The same numbers, measured again | Search Console, Bing and Core Web Vitals read every month. A fixed list of 25 questions is put to the AI assistants every quarter and compared with the last run. |
On the higher standard for health pages: Google says its systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact health.
Where it sits and what it costs
Three steps. Most practices start with the first.
| Technical and Compliance Rebuild From $2,500 USD, 2 to 4 weeks | The part of a health site nobody is allowed to skip, and the part that decides whether an assistant can quote you correctly. |
|---|---|
| Foundation and Rebuild From $4,500 USD, 3 to 8 weeks | One story, and as much of the site and the channels as it takes to carry it. |
| Partner From $2,500 USD, monthly | The part that compounds, once there is something worth pointing at. |
The technical and facts work is in the first two steps. The articles and the monthly measurement are in Partner. The free check tells you which one you need.
AI answers
Ranking in Google is only part of it now.
Patients also ask ChatGPT, Gemini and Perplexity who to see. Those assistants do not simply repeat Google’s first page. In one study, 12% of the URLs AI assistants cite also rank in Google’s top ten, on average (Ahrefs, AI search overlap study, 15,000 long-tail queries; vendor research, directional).
The same foundation serves both: facts that agree, claims with sources, and structured data that matches the page. How a practice becomes the one AI recommends.
Fit
Who this is not for.
- Anyone who wants a guaranteed position. Nobody can promise one, and Google says so itself.
- Practices that are not open yet. There is nothing for a search engine to confirm.
- Anyone who wants links bought or reviews written for them. We do not do either.
- Anyone who needs results this month. The technical fixes are quick. Any change in rankings can take months and is not guaranteed.
Sources: Google, Do you need an SEO? (“No one can guarantee a #1 ranking on Google”) and the SEO Starter Guide (“Some changes might take effect in a few hours, others could take several months”).
Questions
Before you start.
What does SEO for a health or wellness practice include?
Three jobs in a fixed order. The technical foundation: speed, structured data and pages a crawler can read. The facts: one name, address, phone number and description everywhere a patient can find you. Then content: service pages and sourced articles under a named clinician. We do all three.
What does it cost?
The check and the call are free. The technical work is from $2,500 USD and takes 2 to 4 weeks. The monthly work, articles and measurement included, is from $2,500 USD. Every price is on the pricing page.
How long until it shows in Google?
Google’s own guide says some changes take effect in a few hours and others take several months. We measure the same numbers every month, so you see what moved and what did not.
Do you guarantee rankings?
No. Google states that no one can guarantee a number one ranking, and warns against anyone who claims to. What we commit to is the work, the measurements before and after, and a plain report.
Why is SEO different for a health practice?
Two reasons. Google says its systems give more weight to experience, expertise, authority and trust on topics that can affect a person’s health. And a health claim written to rank can also be a claim the FTC expects you to support. Both are handled in the same pass.
Do I still need SEO now that patients ask AI?
Yes, and it is no longer enough on its own. In an Ahrefs study of 15,000 queries, 12% of the URLs AI assistants cite also rank in Google’s top ten, on average. The free check shows what the assistants say about your practice today.
Start with the free check.
It shows what search and AI say about your practice today. Then thirty minutes on what to fix first.