The Healthy Digital

Case study · 2024

Ecoistka Beauty: a body-care shop that finally explains the product

Ecoistka Beauty is a South Florida brand founded by Yulia and Lena, making organic body butters from shea, mango, coconut and jojoba butters and essential oils. The old website did not show what made the product different.

  • ClientEcoistka Beauty
  • WhereSouth Florida
  • See it@ecoistkabeauty
  • Year2024
  • ScopeWebsite, Online store, Content

The challenge

The old website was hard to move around. Visitors could not find the product they came for, and nothing on the page explained what made these body butters different from the ones on a supermarket shelf.

For a brand whose whole case is "look at what is in it", a site that hides the ingredients is the same as having no site.

What we did

  1. Designed the new siteA design board and the full page structure approved with the founders in April 2024: home, shop, ingredients, about, contact and a blog.
  2. Rebuilt the store on ShopifyProducts, cart and checkout rebuilt so a visitor can buy without emailing anyone.
  3. Named the products for searchKeyword research for the niche, then product names and titles built around what people type, such as “Organic Body Butter: Ultimate Hydration for Dry, Sensitive Skin”.
  4. Wrote the site copyThe hero, the ingredient story, the sustainability section and plain product pages: what is in each jar and how to use it.
  5. Shot the photos and videoProduct photography of the Miami Kiss, Florida Sunset and Endless Summer line, and a how-to-use reel for the site and Instagram.
Online store sessions, before and after launchAbout 240 sessions from 27 June to 26 July 2024, then 418 sessions from 27 July to 25 August 2024, a 74 percent rise. Source: Shopify admin.27 Jun to 26 Jul 2024about 24027 Jul to 25 Aug 2024, after launch418+74% online store sessions, 30 days vs 30 daysSource: Shopify admin, read 26 Aug 2024
Online store sessions, 30 days before and after launch.
The Ecoistka range: Miami Kiss, Florida Sunset and Endless Summer organic body butters
Florida Sunset body butter jar held against the skin with an apricot
Miami Kiss body butter beside a cut mango
An Ecoistka jar with dragon fruit, mango and apricots
A model seated on the floor beside the three body butters and fruit
An Ecoistka jar balanced in an open palm
Three Ecoistka jars laid across a model’s hip
Endless Summer jar with dragon fruit and apricots
Body butter texture swept across the skin

From the product shoot for the new store and Instagram, 2024: art direction and photography by The Healthy Digital.

Result

418 online store sessions in 30 days, up 74% on the 30 days before.

How it was measured. Shopify admin, online store sessions, all channels. 27 July to 25 August 2024, compared with 27 June to 26 July 2024. Read from the dashboard on 26 August 2024.

  • This is one month on a small base, measured just after launch. It counts visits, not sales.
  • Orders in that window were too few to compare fairly, so no sales figure is claimed here.
  • The new site and the new content went live together, so the rise cannot be credited to either one alone. A first month after a launch often runs high.

Named with the client’s permission.

Want to know where your practice stands?

The free check asks ChatGPT and Claude about you, and reads your Google Maps listing and your site.

Run the free check

Free check · findings by email within one working day

What does AI say about your practice?

  1. 1 Tell us what a patient would search for, and where.
  2. 2 An AI assistant searches the live web and answers, as a patient would see it.
  3. 3 Mariya reads the result and emails you the findings, with what they mean.

The search it will run

The free check comes with the studio’s emails. Occasional updates and offers, which is what keeps the check free. Unsubscribe any time; the findings are yours either way.

For practices in the US and Canada. Your name, email and practice go to the studio to send the findings and the emails you agreed to. Never sold, never shared for advertising. How data is handled.

This is one question. The full check asks a fixed list of 25 in both ChatGPT and Claude, and records every answer word for word. We go through it on the call.

Next case study