The Healthy Digital

Case study · 2024

Ecoistka Beauty: a body-care shop that finally explains the product

Ecoistka Beauty is a South Florida brand founded by Yulia and Lena, making organic body butters from shea, mango, coconut and jojoba butters and essential oils. The old website did not show what made the product different.

  • ClientEcoistka Beauty
  • WhereSouth Florida
  • See it@ecoistkabeauty
  • Year2024
  • ScopeWebsite, Online store, Content

The challenge

The old website was hard to move around. Visitors could not find the product they came for, and nothing on the page explained what made these body butters different from the ones on a supermarket shelf.

For a brand whose whole case is "look at what is in it", a site that hides the ingredients is the same as having no site.

What we did

  1. Designed the new siteA design board and the full page structure approved with the founders in April 2024: home, shop, ingredients, about, contact and a blog.
  2. Rebuilt the store on ShopifyProducts, cart and checkout rebuilt so a visitor can buy without emailing anyone.
  3. Named the products for searchKeyword research for the niche, then product names and titles built around what people type, such as “Organic Body Butter: Ultimate Hydration for Dry, Sensitive Skin”.
  4. Wrote the site copyThe hero, the ingredient story, the sustainability section and plain product pages: what is in each jar and how to use it.
  5. Shot the photos and videoProduct photography of the Miami Kiss, Florida Sunset and Endless Summer line, and a how-to-use reel for the site and Instagram.
Online store sessions, before and after launchAbout 240 sessions from 27 June to 26 July 2024, then 418 sessions from 27 July to 25 August 2024, a 74 percent rise. Source: Shopify admin.27 Jun to 26 Jul 2024about 24027 Jul to 25 Aug 2024, after launch418+74% online store sessions, 30 days vs 30 daysSource: Shopify admin, read 26 Aug 2024
Online store sessions, 30 days before and after launch.
The Ecoistka range: Miami Kiss, Florida Sunset and Endless Summer organic body butters in green glass jars and white tubes
Florida Sunset body butter jar between two peaches, from the product shoot
Florida Sunset jar beside stacked peaches on a white studio background

From the product shoot for the new store, 2024.

Result

418 online store sessions in 30 days, up 74% on the 30 days before.

How it was measured. Shopify admin, online store sessions, all channels. 27 July to 25 August 2024, compared with 27 June to 26 July 2024. Read from the dashboard on 26 August 2024.

  • This is one month on a small base, measured just after launch. It counts visits, not sales.
  • Orders in that window were too few to compare fairly, so no sales figure is claimed here.
  • The new site and the new content went live together, so the rise cannot be credited to either one alone. A first month after a launch often runs high.

Named with the client’s permission.

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