The Healthy Digital

Case study · Ongoing

Living Light Reset

A cohort health program, which means the marketing and the delivery are the same machine.

  • ClientPractitioner-led health program
  • MarketUS and Canada
  • ScopeBrand, site, funnels, payments, automations, AI content, call operations
  • Sitelivinglightreset.com

The short answer

Living Light Reset runs a practitioner-led program in cohorts. The work covers a brand book that acts as the single source of truth, a website rebuilt around a genomic test as the first step, the webinar, quiz and enrolment funnels, checkout and subscriptions with automatic payment recovery, an AI-assisted content engine with two human approvals, and the monitoring that tells the team when something stops. It is ongoing. Outcome figures are being confirmed with the client before publication.

The challenge

A cohort program produces a large number of small assets: registration pages, reminder emails, webinar slides, social posts, receipts, offer pages. They are made quickly, often by different people, usually under time pressure before a launch. Without a written brand standard they drift, and the drift is what makes a program look improvised at exactly the moment someone is deciding whether to trust it with their health.

The second problem is the hand-offs. A participant moves from a webinar to a checkout page to a program to continued care. Each step lives in a different tool. If one of them breaks, the person falls out of the program without anyone noticing.

What we did

  1. Wrote the brand book firstVoice, palette, typography, asset rules and usage examples. Every later page, email and post is checked against it.
  2. Rebuilt the site around the first stepThe website now leads with a genomic test and consult as the way in, with program, offer and registration pages rebuilt to one standard and a claim-language pass on every page.
  3. Built the enrolment funnelWebinar registration, reminder emails, replay delivery and enrolment, tested end to end before each launch, plus a metabolism quiz that alerts the practitioner the moment someone finishes it.
  4. Set up checkout and continued careCheckout for every program tier, priced in local currency for the US and Canada, and monthly, quarterly and annual continued-care subscriptions.
  5. Automated payment recoveryWhen a card fails, the client gets an update-your-card email, the team gets an alert, and fulfilment waits until the payment recovers. When it does, everything resumes on its own.
  6. Automated the follow-upNewsletter sign-up with a welcome sequence, and the email sequences that carry a participant from registration through the program and into continued care.
  7. Built an AI-assisted content engineResearch, topic list, drafts and publishing on a schedule, with two human approvals before anything goes live. A new article every few days since April 2026, with structured data and internal links checked by script after each batch.
  8. Put monitoring on the systemsDelivery checks on key customer emails, with an alert to the team when one is blocked, and a list of everyone who engaged on social sent to the team three times a week for follow-up.
  9. Turned every call into a task listEach call is transcribed and sorted by AI into what the system can do, what needs approval, and what only the founders can decide. A prepared brief arrives before each weekly call.
The Living Light Reset system, in orderBrand book: the standard every asset is checked against. Site and offer pages: program, offer and registration pages. Webinar and enrolment: registration, reminders, replay. Checkout and subscriptions: checkout pages and subscription flows. Continued care: follow-up emails after the program ends.Brand bookthe standard every asset is checked againstSite and offer pagesprogram, offer and registration pagesWebinar and enrolmentregistration, reminders, replayCheckout and subscriptionscheckout pages and subscription flowsContinued carefollow-up emails after the program ends
The system in the order a participant meets it.
The Living Light Reset home page
The program page: twelve weeks, one integrated exit from survival mode
The home page on a phone
The two-minute metabolism quiz landing page

From livinglightreset.com, September 2026.

Result

One brand, one standard and one connected path from first click to continued care, confirmed by the client in writing.

  • What is live now on livinglightreset.com: the program page, the quiz, testimonials, checkout, and continued-care pages for the US and for Canada (checked 23 September 2026).
  • Registration, attendance and enrolment figures are being verified with the client and approved in writing before they are published here.
  • Health outcome claims will not be published here at all. Participant results are not the studio’s to claim, and they are not typical by default.

Named and described here with the client’s written permission: Dipa Chauhan, by email, 21 September 2026.

“Mariya has been such an amazing asset for our team.

She has helped us elegantly re-brand our website, landing pages, automations, subscriptions, checkout pages, social media and so much more. She also has come up with a strategic plan to help us grow and she provides valuable feedback.

She has helped us execute our marketing ideas and concepts into an actionable plan in a timely manner and without me having to micro-manage each step. She works independently and efficiently and we are so grateful for her.”

Dipa Chauhan, co-founder of Living Light ResetDipa Chauhan, FDN-PLiving Light ResetLiving Light, by Living Proof Institutelivinglightreset.com

Running a program like this?

Start with the free check. It asks ChatGPT and Claude about you, and reads your Google Maps listing and your site.

Run the free check

Free check · findings by email within one working day

What does AI say about your practice?

  1. 1 Tell us what a patient would search for, and where.
  2. 2 An AI assistant searches the live web and answers, as a patient would see it.
  3. 3 Mariya reads the result and emails you the findings, with what they mean.

The search it will run

The free check comes with the studio’s emails. Occasional updates and offers, which is what keeps the check free. Unsubscribe any time; the findings are yours either way.

For practices in the US and Canada. Your name, email and practice go to the studio to send the findings and the emails you agreed to. Never sold, never shared for advertising. How data is handled.

This is one question. The full check asks a fixed list of 25 in both ChatGPT and Claude, and records every answer word for word. We go through it on the call.

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