The Healthy Digital

Case study · Ongoing

Gee Gym: five years of building, and still running it every month

Gee Gym is a 24/7 private gym in Hallandale Beach, Florida, owned by Lena Gee: no contracts, personal training and short-term passes. The work has run for more than five years and is still maintained every month.

  • ClientGee Gym
  • WhereHallandale Beach, Florida
  • See itgee-gym.com · @gee.gym
  • YearOngoing
  • ScopeRebrand, Website, Local SEO, Google Business Profile, Instagram strategy, Memberships

The challenge

The gym started on a free website plan with a builder banner across the top, stock photos and equipment lists where the reasons to join should have been.

Prospective members find Gee Gym on Google first, and then have to be convinced it is worth more than a $10 budget gym. The site, the Google profile and the Instagram account all had to make that case, and say the same thing while doing it.

What we did

  1. Rebuilt the brand and the siteA new look and a new site on Wix Studio that leads with what makes the gym different: 24/7 secure access, no contracts, premium equipment, private showers and a kids-friendly lounge.
  2. Put memberships onlineMemberships and 1-day, 1-week and 2-week passes sold and renewed on the site, so a new member can join at midnight without a phone call.
  3. Optimised the Google Business ProfileVerified listing, 24-hour hours, gym, fitness centre, personal trainer and health club categories, services, photos, posts and a review reply template.
  4. Made the listings agreeThe same name, address, phone and category across Google, Instagram and local directories, with the next listings queued.
  5. Built the search planKeyword research for Hallandale Beach, such as “private gym Hallandale Beach” and “short-term gym pass”, and more than 90 profile and blog topics.
  6. Wrote the Instagram strategyRepositioned the account as “the accessible sanctuary”: bio, five highlight reels, 60 content topics, ten video scripts and a 90-day plan.
The old Gee Gym website in December 2023: a Wix free-plan banner, a map, stock photos and equipment lists
Before: the old site, December 2023.
The Gee Gym website today: #1 gym in Hallandale, Florida, with no contracts, 24/7 secure access and premium equipment
After: the site today.

Result

A gym whose site, Google profile and Instagram make one case, still maintained every month after five years.

How it was measured. Traffic, membership and revenue records exist, but none of them is published here: the agreement with the owner is that no member, membership or revenue figure goes public until she confirms it in writing.

  • The before and after pictures are screenshots of the public website, not of any member data.

Named with the client’s permission.

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