The Healthy Digital

Case study · Since 2021

Gee Gym: five years of building, and still running it every month

Gee Gym is a 24/7 private gym in Hallandale Beach, Florida, owned by Lena Gee: no contracts, personal training and short-term passes. The work has run for more than five years and is still maintained every month.

  • ClientGee Gym
  • WhereHallandale Beach, Florida
  • See itgee-gym.com · @gee.gym
  • YearSince 2021
  • ScopeRebrand, Website, Memberships and automations, Local SEO, Google Business Profile, AI visibility, Instagram strategy

The challenge

The gym started on a free website plan with a builder banner across the top, stock photos and equipment lists where the reasons to join should have been.

Prospective members find Gee Gym on Google first, and then have to be convinced it is worth more than a $10 budget gym. The site, the Google profile and the Instagram account all had to make that case, and say the same thing while doing it.

What we did

  1. Rebuilt the brand and the siteA new look and a new site on Wix Studio that leads with what makes the gym different: 24/7 secure access, no contracts, premium equipment, private showers and a kids-friendly lounge.
  2. Automated the membership sideMemberships and 1-day, 1-week and 2-week passes sell and renew on the site by themselves, so a new member can join at midnight without a phone call and nobody at the gym has to chase a renewal by hand.
  3. Optimised the Google Business ProfileVerified listing, 24-hour hours, gym, fitness centre, personal trainer and health club categories, services, photos, posts and a review reply template.
  4. Made the listings agreeThe same name, address, phone and category across Google, Instagram and local directories, with the next listings queued.
  5. Built the search planKeyword research for Hallandale Beach, such as “private gym Hallandale Beach” and “short-term gym pass”, and more than 90 profile and blog topics.
  6. Wrote the Instagram strategyRepositioned the account as “the accessible sanctuary”: bio, five highlight reels, 60 content topics, ten video scripts and a 90-day plan.
  7. Made the gym readable to AI assistantsOctober 2026: people now ask ChatGPT which gym to join, and it was quoting a four-review rating from a directory instead of the gym’s real Google score, because Google keeps its reviews closed to AI crawlers and the site’s own reviews were drawn in the browser, where a crawler never sees them. The rating and the reviews now sit in the page as plain text, the page code carries one correct business record instead of two conflicting ones, with the suite number, opening hours, map coordinates and a link to every listing the gym holds, and the gym is being added to the local lists those assistants answer from.
The old Gee Gym website in December 2023: a Wix free-plan banner, a map, stock photos and equipment lists
Before: the old site, December 2023.
The Gee Gym website today: #1 gym in Hallandale, Florida, with no contracts, 24/7 secure access and premium equipment
After: the site today.

“I recently had the pleasure of working with Mariya for the design and launch of our new website for Gee Gym. I am incredibly impressed with the outcome and the level of professionalism exhibited by Health Digital throughout the entire process.

Mariya’s expertise in digital marketing and her understanding of the fitness industry were evident from the start. She took the time to understand our brand, our vision, and our specific needs. Her insights were invaluable in creating a website that not only looks fantastic but is also user-friendly and optimized for search engines.

Mariya showed great attention to detail, responsiveness to our feedback, and creativity in her approach. She delivered a modern, sleek, and fully-functional website that perfectly encapsulates the ethos of our gym. The new website has significantly improved our online presence, making it easier for potential members to find us and for existing members to access information.

Moreover, Mariya’s dedication to client satisfaction and her ability to deliver on time and within budget were commendable. It has been a great experience working with Health Digital, and I cannot recommend her company enough for anyone looking for top-notch digital marketing and web design services, especially in the health and fitness sector.

Her work has had a tangible positive impact on our business, and we look forward to continuing our partnership with Health Digital for our future digital marketing needs.”

Lena, founder of Gee GymLena
Founder, Gee Gym

Result

A gym whose site, Google profile and Instagram make one case, still maintained every month after five years.

How it was measured. Traffic, membership and revenue records exist, but none of them is published here: the agreement with the owner is that no member, membership or revenue figure goes public until she confirms it in writing.

  • The before and after pictures are screenshots of the public website, not of any member data.

Named with the client’s permission.

Want to know where your practice stands?

The free check asks ChatGPT and Claude about you, and reads your Google Maps listing and your site.

Run the free check

Free check · findings by email within one working day

What does AI say about your practice?

  1. 1 Tell us what a patient would search for, and where.
  2. 2 An AI assistant searches the live web and answers, as a patient would see it.
  3. 3 Mariya reads the result and emails you the findings, with what they mean.

The search it will run

The free check comes with the studio’s emails. Occasional updates and offers, which is what keeps the check free. Unsubscribe any time; the findings are yours either way.

For practices in the US and Canada. Your name, email and practice go to the studio to send the findings and the emails you agreed to. Never sold, never shared for advertising. How data is handled.

This is one question. The full check asks a fixed list of 25 in both ChatGPT and Claude, and records every answer word for word. We go through it on the call.

Next case study